Let's find out! In , Korean-pop sensation, Psy, released a song that would catapult him to international fame and success. The singer came out with 'Gangnam Style' and it did not take much time before everyone across the globe was singing and dancing to that very song.
The track itself derives from a South Korean neologism that essentially refers to a specific lifestyle associated with the Gangnam District of Seoul, South Korea. This is an area that is known to be incredibly trendy, hip, and full of class, becoming the inspiration behind Psy's hit song. While this may have been the first time many people were exposed to K-pop music, it practically opened the door for future artists such as 2NE1, BTS, and Blackpink to become massive in North America, too.
After the release of Psy's music video on YouTube, 'Gangnam Style', became the first-ever video on the streaming platform to surpass 1 billion views.
The video has since amassed nearly 4 billion views since its debut, making it one of the most successful music videos of all time. This figure included downloads on iTunes, streaming and sales services available only in Korea. In December, Gangnam Style had officially become the first video ever on YouTube to garner a billion views worldwide. The catchy Korean song with its trademark horse dance was first uploaded on YouTube on July 15 and became a viral sensation instantly, with parody videos from all over the world cropping up.
In just a couple of months post its upload, Gangnam Style had already become a hit enough to gain a place in the Guinness Book of World Records for the highest number of likes on a YouTube video ever, with 2. As of today, the likes stand at well over six million, and YouTube has celebrated the one billion views with a small, animated figure of Psy doing the trademark horse dance besides the number of views. Gangnam Style became a popular celebratory style with celebrities and athletes alike dancing like Psy on the song.
Collins Dictionary even picked 'Gangnam Style' as one of the Word of the Year for to be added to its list of words. Earlier in December, YouTube released the list of most watched videos on the site and not surprisingly, Gangnam Style was on top of the charts the world over.
Though most, if not all, K-pop enthusiasts consider him as a one hit wonder, not everyone is aware that he is still riding on the coat tails of his massive feat. PSY was able to release eight studio albums, one live album, 25 music videos, and a total of 23 singles since he entered the music scene in Add to that the fact that he had collaborations with other high-profile celebrities including Snoop Dogg, Will.
I and Bobby and Lee Sung Kyung among many others. It was even learned that PSY does not only earn from the sales of his tracks and albums as he also generates millions of dollars from his official YouTube channel.
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