The main reason for including speed in its algorithm was because data showed visitors spent less time on slower sites. According to a study by Website Builder Expert, 1 in 4 visitors abandon a site that takes more than 4 seconds to load. To ensure you provide a good user experience and reduce bounce rate on your site, you have to consider speed when deciding how to build your site. Every time a visitor lands on your site, your server has to execute the PHP code and retrieve information from your database to display the correct information to the visitor.
Because this requires more server resources than an HTML site, it can increase load time and delays. However, by selecting a fast hosting provider, purchasing a Content Delivery Network CDN , optimizing and compressing your images, and taking other steps to speed up your WordPress site , you can work toward beating that 4 second load time that customers expect.
There are several steps you can take to optimize an HTML site to ensure it's fast-loading. These steps include eliminating unnecessary white space, omitting comment sections, regularly caching your site's content, reducing the number of inline scripts, minifying and compressing images, using lazy loading for images, and more. It's important to note that many of these steps are website maintenance best practices which means they will also help reduce the load time of a WordPress site.
You want the process of building a website to be as easy and quick as possible. But often, ease of use comes at the expense of flexibility. The more control you have over the administration and design of your site, the more difficult it will be to create and manage. The easier the process, the less control you'll have. So picking a platform is, in part, about deciding whether ease of use or flexibility is more important to you. With WordPress, you can have ownership over your site without needing to code it from scratch or know how to code at all.
You can easily create and manage content, change your site's appearance, and configure its setting in the built-in dashboard, and easily extend its functionality via plugins. To leverage the platform's flexibility in these ways, you will find it necessary to allocate more resources to managing your site. Plugin, theme, and software updates will be essential management tasks for keeping your site safe and avoiding compatibility issues. Ecommerce stores, small business sites, and other companies looking to grow their brand and customer base will prefer building with this open-source CMS because of its ease of use, even if it does require more day-to-day management.
Tasks that are simple on WordPress — like adding and editing content, extending the functionality of your site, and changing how it looks — will be much more difficult when building an HTML site. That's because you won't have a dashboard with built-in features and buttons, themes, or plugins to automate these tasks.
There are ways to speed up the build process. You can use open-source toolkits like BootstrapCSS , which comes with pre-designed buttons , navbars , forms , tables , and other components you won't have to build from scratch. Image Source. This route will require fewer server resources making it easier to build. Once it's published, you won't have to worry about updating any software or third-party extensions to keep it secure. Restaurants, gyms, boutiques, and other small businesses looking to establish a simple online presence will find this option appealing.
While the up-front time and costs required to build an HTML site will be greater than a WordPress site, the day-to-day management will be much easier.
The cost of building a website depends on a host of factors but the four major ones are your time, budget, technical knowledge, and design skills.
If you have time but no technical knowledge, for example, then you could learn how to build an HTML site. If you lack both time and technical knowledge though, you can build a site using WordPress.
As open-source software, WordPress is free to download and use. However, you will have to pay for a custom domain name and hosting to launch your site. You may also have to factor in any premium plugins or themes you want to install.
Because domain registration, hosting, themes , and plugins vary in price, the costs of building and managing a WordPress site can range from a couple hundred to a few thousand dollars. The average costs are much more moderate than that range implies though.
Hiring an agency to build and design your site from scratch will be the priciest option, costing tens of thousands of dollars.
Hiring a freelancer will be cheaper but range dramatically, depending on their hourly rate and the duration of the project. Estimating the cost of maintaining an HTML site is even more difficult than estimating the cost of building one because it completely depends on your coding abilities. Even simple tasks like adding new content or inserting images will require you to hire a developer for a few hours. Since you can add new content and perform most tasks without hiring a WordPress developer , managing an HTML website will likely end up costing much more than a WordPress website over time.
To drive that organic traffic to your site, you need to optimize your on-page and technical SEO. You can also choose among thousands of responsive themes to design a mobile-friendly site. Installing and activating a responsive theme will take a few clicks and you won't need to worry about defining viewport meta tags, setting text in the viewport width unit, or adding media queries. If you lack experience or knowledge of SEO, then you can download or purchase a range of WordPress plugins to help.
There are several ways you can optimize an HTML site for search engines — you just need to know how to do it. Adding keywords in your posts and pages, linking to internal and external pages, and optimizing your URLs, heading tags, title tags, meta descriptions, and image alt text are all familiar best practices.
Instead, you have to spend the time creating the right tags and code for your site, or hiring someone who will. While optimizing your on-page SEO in the steps outlined above is relatively easy, optimizing your technical SEO will be much more difficult. Adding breadcrumb menus and pagination to your site, for example, will require time and coding, whereas WordPress offers built-in functionality and plugins for adding these features.
And building a responsive site from scratch will require you to define viewport meta tags , resize your text and images, add media queries , and more. Since websites that feature a blog have more opportunities to rank within the search engines, you want to pick a solution that will enable you to easily create and publish custom content like blog articles.
WordPress below. Although WordPress has evolved into a multi-purpose CMS, it was originally built to be a blogging platform. Therefore, it has lots of built-in functionality to help you easily create blog content. An interface is a set of defined parameters that a module takes as input, and what it outputs back. A closely related term is the single responsibility principle : Every code module or function should be responsible for one thing only.
The ultimate goal of following these principles is producing code that is modular, and thus maintainable, extensible, and reusable. The excerpt below was redacted for brevity; however, the original style and formatting were preserved. And I love that the only comment is End foreach , which is completely redundant.
Refactoring this kind of code—especially while maintaining existing behavior—is a truly epic task that no one would want to do. So how do we do it properly? Well, one thing to remember is that there is no one true way. We mentioned above qualities that we should strive for: We need WordPress custom PHP code to be maintainable and modular.
WordPress has way too many global variables. Why are global variables bad? Any piece of PHP code—and that means any plugin that is installed in WordPress—can read and write global variables, so there is no guarantee that they contain valid data. Trying to understand what global variables are used in something like the Loop is not a trivial task either.
This example comes from WooCommerce. Probably every WordPress developer knows what it is—the Loop:. The snippet above renders a product template. Behind the scenes, the front-end script does an AJAX request to get that particular product template. More complex use cases would involve more than one template, hooks triggered in those templates, and third-party plugins adding their callbacks to those hooks.
It can escalate quickly. We have no way of knowing what global state those callbacks rely upon. Third-party plugins are free to modify any global variable in their callbacks.
Instead of using the system, we start fighting with the system, encountering weird bugs that come from unreliable global state. Then we could reuse that template without worrying about messing up global variables used by WordPress. Modularity leads to the concept of objects and object-oriented programming. At the very basic level, OOP is a way of organizing code. Functions and variables are bundled together into classes and are called class methods and properties respectively.
An important principle in OOP is limiting access to methods and properties—or in PHP terms, denoting them as private or protected —so only other class methods can access and change them. An OOP term for this is encapsulation : Data is encapsulated inside the class, and the only way to change that data is by using provided class methods.
This makes debugging and maintaining your code much easier than it is when using global variables that can be modified anywhere in the whole codebase.
Consider the global WordPress post variable. You can access it anywhere in your code, and lots of functionality depends on using it. What if you could restrict modifications to only WordPress core functions, but reading would be allowed for anyone? Hiding or encapsulating the global post variable in a class and building an interface around it would make this possible.
There is simply no reason for supporting PHP versions lower than 7. The snippet below shows using a plugin header to declare a minimum PHP version with a guard condition in the code.
They are the de-facto industry standards in any modern PHP workflow, and it can be safely said that PHP community as a whole follows these standards. PSR-2 is a recommendation that describes coding style. It had to support PHP 5. It may not be obvious, but there is no requirement to use WordPress coding standards unless you are committing to the core.
There would be no problem with submitting a plugin that follows the PSR-2 standard to the WordPress plugin directory. In fact, there are some very good arguments for doing so. PHP is not a template engine. It started as one, but then evolved into a fully-featured programming language, and there is no reason to keep using it for templating.
This article is going to use Twig as an example templating engine; however, Blade has comparable features and functionality. Your current host could be costing you time and money — get them back with Kinsta.
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